Course Name: New Ventures Entrepreneurship Certificate
Course Number: SBX 7352-01
Course Hours:  40

Syllabus

Objectives:

Upon successful completion of this course, the participant will be able to:

1. Evaluate a business idea against their personal vision, lifestyle, professional, and financial goals.
2. Examine their willingness and desire to be a successful entrepreneur
3. Determine the feasibility of their business concept as compared to a model business.
4. Choose an appropriate legal structure and management infrastructure for their business concept.
5. Conduct research on their chosen product/service and its relation to the industry, competition, and other market   considerations.
6. Project the financial situation of their business concept including needed start-up funds, pricing strategies, and sources of financing using break-even analysis, basic cash accounting systems, and financial ratios.
7. Research, develop, and write a business plan,  incorporating all the elements needed for a start-up venture.

Content:

1. Identifying Entrepreneurship
2. What does it take to be as successful entrepreneur? 
3. How can you develop the skills, knowledge, and abilities to be a successful entrepreneur?
4.  What are your goals - lifestyle, professional, and financial - for starting a business?
5. Recognizing Opportunities
   • Where do ideas for successful ventures come from?
   • What business opportunities match your own personal vision?
6. Defining a Business Concept
   • What research and information is needed to write a business concept statement? 
   • How can you identify and avoid flaws in the business concept?
   • How can you create a sustainable competitive advantage?
7. Testing for Feasibility
   • What factors determine the feasibility of a business?
   • What research, information, and analysis are required to determine whether you should proceed  with the business concept or evaluate the feasibility of another idea? 
8. Developing a Business Plan
   • What are the key components of the start-up Business Plan and what information is needed in each component of the plan? 
   • What decisions about management, product/service, marketing, and finances will create the greatest     potential for success?
   • How should the Business Plan be written and  presented
     

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