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Fundamentals of Event Planning

by Brendan McKennedy last modified 08/21/2008
by Brendan McKennedy — last modified 02/08/2008
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Download the complete course outline (PDF)

PMM 7200

This 60-hour certificate will provide participants with an introduction to the event industry, including basic principles of planning and executing events, meetings and conferences, and to acquaint students with the skills and tools necessary for industry success. Participants will gain understanding of the meeting/event planning industry and required competencies through classroom study as well as practical application, guest lectures, and field trips.

About the Instructor

Cassie Brown, CSEP is a seasoned event manager with experience in catering, restaurants, private clubs, and hotels.  Cassie has an in depth background in both the supply side and event side.  Cassie has spent her career learning all aspects of the hospitality industry. She attended George Washington University’s Tourism Administration and Event Management Masters program.  She currently holds the position of Director of Events for Tribble Creative Group where she started as a project manager in 2002.  Cassie has managed a wide range of projects including ribbon cuttings, incentive trips, conferences, and galas for Fortune 500 companies.  She also manages premier sponsor tents at the Wachovia Championship PGA Golf Tournament.  Cassie continues to challenge herself with every event to learn, grow and become one of the best in her field.


Registration for Fall 2008 begins July 9!

The courses for the Fall 2008 semester are as follows:

PMM 7200-01

  • Dates: Tuesdays & Thursdays, September 16 - November 20, 2008
  • Time: 6:00 p.m. - 9:00 p.m.
  • Cost: $699 (includes materials and CAPS fee)
  • Location: Harris Campus (formerly West Campus), Building II

To register for this course, please contact customer service at 704-330-4223.

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